A private research institute for AI education and implementation research. We study what happens when one person directs AI at scale — and we publish what we find.
Read the Case StudiesThe Learning LibraryOne director, 65 AI employees, 40,000+ working messages exchanged. Output of the program to date: 30 products live, 14 courses and 72+ lessons built, and a complete AI-produced short film at a generation cost of $8.12.
Three pillars, one method. Research — structured tests of AI tools and workflows inside real marketing and operations tasks. Training — how people learn to direct AI: onboarding, practice, and the point where a tool becomes a habit. Implementation — turning a promising demo into a documented, repeatable system a team can run. The method throughout: test, document, teach.
The institute is not a marketing agency, sells no services, and publishes its findings as research — including its failures, labeled as such.